Carmine Gallo, fellow author and friend, is shown in the video below interviewing a local business who is using a brilliant strategy; and, any local business can follow to connect with the community in a very unique way. Carmine chats with Matthew Shadbolt, Director of Interactive Product Marketing for the Corcoran Group one of New [...]
Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies but in fact, nearly all of the buying public now use them. Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through [...]
Google stepped into the financial game today. It’s an open question whether this technology will take off or not. But, Google is betting it will. Want to be on the notification list? Click here: http://www.google.com/wallet/ I’ve been wondering how long PayPal would be the 800 pound financial gorilla on the internet. Now it looks like [...]
You can print QR Codes out pretty much anywhere, and this is your time to really think creatively. The more creative you can make it, the more people you’ll most likely have using them as the new fun ‘next big thing’. Very soon, people will get so used to seeing these codes, they will know [...]
According to the Independent Retailer, one of the big shifts in shopping last year was the emergence of social ecommerce, as brands and retailers found that social networks aren’t just a means to extend their visibility, but also a way to pull in more revenue. All but one of 24 marketers surveyed in a new [...]
Facebook announced a new companion to its quickly growing Like Button - the Send Button. Facebook’s new Send Button creates a more private sharing option for website visitors. They see something online that they “like” and if you have the Send Button implemented, they can easily share that information with their Facebook friends, as [...]
Twitter is a powerful tool for anybody looking to build their personal brand. It’s a simple, user friendly service with vast potential. If you haven’t jumped in yet, it’s time to take the plunge! In recent months I’ve answered many questions from clients and colleagues who are beginning to get involved, and today I am [...]
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