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The Marketing Paradigm has shifted.

Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies but in fact, nearly all of the buying public now use them.

Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels lik…

Brilliant Use of Foursquare by a New York Real Estate company

Carmine Gallo, fellow author and friend, is shown in the video below interviewing a local business who is using a brilliant strategy;  and,  any local business can follow to connect with the community in a very unique way.
Carmine chats with Matthew Shadbolt, Director of Interactive Product Marketing for the Corcoran Group one of New York’s largest real estate firms. They are in front of T…

QR Codes and Mobile Marketing

You can print QR Codes out pretty much anywhere, and this is your time to really think creatively.

The more creative you can make it, the more people you’ll most likely have using them as the new fun ‘next big thing’.  Very soon, people will get so used to seeing these codes, they will know to pull out their phones and take a picture to scan it.

Menus, brochures, make it visible so t…

Google+ Cheat Sheet Infographics

Google+ is a major contender with Facebook. Relatively new, it’s one more social media platform to enlist in our online promotions.

As the major search engine, Google understand the power of referral, friends, and circles.

This video will provide a walk-through:

 
Here is an Infographic that w…

Google enters the Mobile Payments and Coupon World

Google stepped into the financial game today.

It’s an open question whether this technology will take off or not. But, Google is betting it will.  Want to be on the notification list?  Click here:  http://www.google.com/wallet/

I’ve been wondering how long PayPal would be the 800 pound financial gorilla on the internet.  Now it looks like Google is ready to enter the
financia…

Social Media recommended for Retail

According to the Independent Retailer, one of the big shifts in shopping last year was the emergence of social ecommerce, as brands and retailers found that social networks aren’t just a means to extend their visibility, but also a way to pull in more revenue.

All but one of 24 marketers surveyed in a new report from the World Federation of Advertisers and research firm, Millward Brown, ar…

Facebook Adds a Send Button to their Share Options

Facebook announced a new companion to its quickly growing Like Button -  the Send Button.   Facebook’s new Send Button creates a more private sharing option for website visitors.  They see something online that they “like” and if you have the Send Button implemented, they can easily share that information with their Facebook friends, as in the example image below:

Over 50 million groups…

Personal Branding: Make Twitter Work for You

Twitter is a powerful tool for anybody looking to build their personal brand. It’s a simple, user friendly service with vast potential. If you haven’t jumped in yet, it’s time to take the plunge! In recent months I’ve answered many questions from clients and colleagues who are beginning to get involved, and today I am going to share some of my favorite tips for using Twitter to build your…

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