Carmine chats with Matthew Shadbolt, Director of Interactive Product Marketing for the Corcoran Group one of New York’s largest real estate firms. They are in front of The Shake Shack a popular burger joint in the city. Why does a real estate firm use foursquare? Find out.

Share this on

Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies but in fact, nearly all of the buying public now use them.

Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV and newspapers. With social media, however, much of the communication is controlled by the prospects through services like Facebook and Twitter, which have more than 700 million members combined—and YouTube, which gets 300 million visitors a month.

You need a knowledgeable expert to help you plan and execute online and mobile marketing strategies with zero extra effort on your part.

Contact us for a no-obligation consultation. Enter your name and email on the right to receive our free While paper, or just give us a call at 425-222-4955.

Share this on

It’s an open question whether this technology will take off or not. But, Google is betting it will.  Want to be on the notification list?  Click here:  http://www.google.com/wallet/

I’ve been wondering how long PayPal would be the 800 pound financial gorilla on the internet.  Now it looks like Google is ready to enter the
financial services marketplace. That might mean a lot for local businesses.  No more paper receipts and money paid on the spot by their clients.

So, I thought you might want to start paying attention to how Google’s new “wallet” product pans out. I know I will be paying attention.

Click Here for Article with details…   http://knowyourmarket.biz/google_wallet

Share this on

The more creative you can make it, the more people you’ll most likely have using them as the new fun ‘next big thing’.  Very soon, people will get so used to seeing these codes, they will know to pull out their phones and take a picture to scan it.

Menus, brochures, make it visible so the most number of people will connect.

Use them on:  T-Shirts, Car Wraps, Big Posters, Menus, etc

[trafficplayer_skin padding: 28px 0 0 68px; width: 652px; height: 411px; background: url(http://www.onlinepromotionsuccess.com/wp-content/plugins/traffic_player_free/images/skin4.png) no-repeat top left; text-align: left;][trafficplayer_youtube_video width="578" height="326" src="http://www.youtube.com/embed/PsLVBkwmVa8?&autohide=1&autoplay=0&controls=0&hd=0&rel=0&showinfo=0" ][/trafficplayer_youtube_video][/trafficplayer_skin]

QR Codes are the future and the more you can use them, the better it will be for you!

Share this on

All but one of 24 marketers surveyed in a new report from the World Federation of Advertisers and research firm, Millward Brown, are committed to increasing the time and money they spend on social media in the next 12 months. Marketers surveyed say their fan pages are about generating insight, advocacy, loyalty and engagement from fans.

The report includes a checklist of basic requirements for social media campaigns, and a list of behaviors that are likely to successfully differentiate a campaign. Every social networker expects, at the very least, contests and giveaways, new product information, regular posts, special offers and trustworthy brand news

Share this on

Over 50 million groups have formed on Facebook since the feature debuted on social network six months ago, and now the site has made it easier to share content using this new send button.  The feature lets you limit individual shares to other members of your group — improving upon the like plugin, which when clicked, posts items to your news feed for all friends to access.

The new send button became available on over 50 websites April 27th, and more are coming soon. This plugin has the potential to push the number of groups on Facebook well beyond its current number, which currently amounts to about one group for every 13 users on the site.  Facebook  also changed the Questions section for groups.

These changes are great for Offline businesses that want to use Facebook Groups for customer support but limit who can see what.  Just one more reason you need to use Facebook as a business strategy.

Did you know that there are more than 50 million groups on Facebook.?  Hubspot reports the following on the number of websites with Like button integration:

1. 10,000 websites integrate with Facebook each day
2. More than 2.5 million websites have integrated with Facebook (including more than 80 of comScore’s U.S. Top 100 websites and over half of comScore’s Global Top 100 websites)
3. Over half of the 25 fastest growing comScore U.S. retail sites use Facebook
4. Media sites that adopt the Like button average a greater than 300% increase in referral traffic from Facebook
5. Every month, more than 250 million people engage with Facebook on external websites.

Need help with your Facebook Page – Take a look as some examples of our work at our companion site:  Facebook Fan Page Shop

Share this on

1)    Put thought into your profile picture. What type of brand are you seeking to establish? If you wish to appear professional and businesslike, make sure the picture you use reinforces that image. On the other hand, if you’re going for a casual, laid-back vibe, don’t choose a picture of yourself in a suit and tie. Your facial expression is important too—try to find a picture that makes you look friendly and engaging.

2)     Consider an application such as Hootsuite, Tweetdeck, or Cotweet to help you manage your account. As we’ve discussed in the past, it’s important to have a regular presence on Twitter. A single tweet three times each week is simply not going to have much of an impact. At the same time, when you have a busy schedule it can be tough to tweet several times each day. That’s where an application like Hootsuite or Tweetdeck can really help out—they allow you to schedule tweets in advance. Spend 30 minutes scheduling tweets in advance, and you won’t have to worry about it on a daily basis.

3)    Promote your Twitter presence. Make sure you have links to your Twitter page on your email signature, your website, and anywhere else it’s appropriate. The more followers you have, the more impact you’ll have with each tweet.

4)    Add value to your tweets. Why should anybody pay attention to your tweets? If you don’t give your followers a reason to pay attention, they won’t. Share interesting, relevant links. Make recommendations. Answer questions that other people have been asking. By providing value to your followers, you ensure that they will continue to pay attention.

5)    Strive to build relationships. At the core, Twitter is about relationships. The best way to utilize it effectively to build your brand is to develop relationships with your followers. Not sure how to start? Begin by retweeting a post of somebody you follow, or compliment them on a job well done. Twitter users love to be noticed—simply showing interest on somebody else’s profile is a great way to lay the foundation for a strong relationship.

6)    Pay attention to trends. Twitter has a great feature that allows you to see which topics are popular currently. Keep an eye on these trends (the list is located on your Home page), and if you have something to say about a topic that is currently trending, do so! It’s a great way to pick up more followers—and more importantly, it keeps you plugged in to the always interesting world of Twitter.

Twitter is a powerful tool—how many other platforms are there that allow you to potentially reach millions of people instantly, and for no cost? Make sure you are using it as effectively as possible! These tips should get you going in the right direction.

——

J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. J.W. represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.

Share this on

We focus on your end result goals and then both plan and execute a plan for a web presence that creates the results you desire.

With clarity and purpose, we will implement an online promotion success plan for you.

Contact us today at info @ onlinepromotionsuccess.com

Share this on